November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Idea in Advertising Isn’t Dead. It’s Just Better Informed

Lemon. The Uncola. The Man in the Hathaway Shirt. You Deserve a Break Today. Just Do It. Got Milk? Those are just some of the big ideas that have inspired consumers over the last 80 years. Without them, modern advertisers wouldn’t have a compass for their own journeys. In a 1972 article called How to…
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