Grace Heskey, a student at Miami Ad School who is based in the Dominican Republic, said advertising in her country is defined by surface-level product pushes–made by the same brands that persistently win over jurors for their cinematic storytelling in other markets. In her country, she observed, marketing is often generic, and contributing to the…
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Here’s the Roundup for the Week Ending January 3
Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales
Doritos Picks 25 Semifinalists to Crash Super Bowl 59