May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Secret Sauce Behind Marketing Hellmann’s And Its West Coast Twin, Best Foods

What’s in a name? A lot, actually, if you’re Chris Symmes and your job title is director of dressings for Unilever North America. Unilever owns Hellmann’s – a name that would be familiar to anyone from the East Coast – but perhaps less so to people from the western US, where the same products go by […]

The post The Secret Sauce Behind Marketing Hellmann’s And Its West Coast Twin, Best Foods appeared first on AdExchanger.

AdExchanger