Ad campaigns typically focus on novelty as they seek to build excitement for new products, but that is harder to do for a category leader that has been around for more than 70 years. So Kraft Heinz’s Ore-Ida is taking the opposite approach, with its new “Deliciously Predictable” platform that kicks off a brand refresh…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup