December 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Plastic in politics: The signs are troubling

AUCKLAND, Today: One of New Zealand’s top outdoor providers is making a stand against the wastage of materials used in most current electoral outdoor advertising now blanketing the country.

“We’re going to take a wild stab in the dark and assume you’re aware there’s an election campaign underway,” says today’s issue of Phantom’s Phan Mail.

“One of the signs is … all the Corflute signage.

“Politicians, with some honourable exceptions, are big fans of this corrugated plastic board. It’s a cheap, durable way of getting their face and brand in front of the public. There’s just one problem – microplastics.  


“Whatever your political leanings, it’s time to give Corflute the boot.”


“Because Corflute is polypropylene, it’s hard to recycle. Eventually, it breaks down and filters out into the environment, where it winds up turning the planet into a giant, unplanned chemistry experiment.

“We think this is a bad idea.

“If you get the chance to have a word with some would-be MPs, you might bring up this topic. If they say there are no alternatives to Corflute, we’d be happy to have a chat.

At Phantom Billstickers, as part of our commitment to running a sustainable business, we’ve shown Corflute the exit, and guess what? No drama! Our green alternatives? They practically high-five your budget, or at worst, are cost-neutral.

“Whatever your political leanings, it’s time to give Corflute the boot.”


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