December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon Reveals First Black Friday NFL Game Advertisers

Your Black Friday prep is already starting, thanks to Amazon. Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever Black Friday NFL telecast, a program expected to give consumers a variety of targeted shopping opportunities all while watching the game. In addition to the advertiser…
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