December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Virgin Voyages Awards Its $65 Million Global Media Business to Hearts & Science

In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM’s EssenceMediacom to manage the account. But the cruise line reversed course before transitioning its business. It opted to stick with one of its incumbent agency networks, Omnicom Media Group (OMG)….
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