Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing.
The post Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024