November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The TV Industry Wants Accreditation. But Does It Want The MRC?

When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives. Now, media and tech companies are debating whether MRC accreditation is even necessary.

The post The TV Industry Wants Accreditation. But Does It Want The MRC? appeared first on AdExchanger.

AdExchanger