November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pat McGrath Labs Works With Google to Let New Yorkers Try on Makeup in AR

Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will allow visitors to virtually try on various makeup products. Called “The ARt of Beauty,” the event will be open to the public from 12 p.m. to 7 p.m. Oct. 20-22. Visitors will be able to…
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