Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will allow visitors to virtually try on various makeup products. Called “The ARt of Beauty,” the event will be open to the public from 12 p.m. to 7 p.m. Oct. 20-22. Visitors will be able to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Inghams teams up with Together for groundbreaking media strategy
Exclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to Streaming
Tokyo hosts first-ever OOH industry conference