5 Lessons for Marketers From Patagonia Founder’s New Book

After 50 years in business, Patagonia founder Yvon Chouinard and director of philosophy Vincent Stanley have published a roadmap for the next half-century. The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years hit shelves last month. The book is part follow-up to the 2012 text The Responsible Company, part critique…
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