EE Bursts Telecom Bubble With a Bold Business and Ad Overhaul

When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind. The Footloose actor has fronted the brand’s marketing campaigns for over a decade, where he’s been shown attempting everything from skydiving to being shaved by a robot, all in the name of positioning EE as the…
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