November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Shoppable Ads Are Paying Off for Smart TV Owners

Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered video and tech platform Kerv Interactive found that consumers are welcoming shoppable and two-screen experiences into their TV viewing. Between the lines The data found that…
Adweek Feed