Goodbye, cookies. Hello, agency first-party IDs. Agency holdco Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to create a single customer view for marketers. By connecting their tech and their partners’ tech with centralized creative, media and customer experience data across their ecosystems, marketers […]
The post Dentsu’s Merkury Charts A Post-Cookie Future appeared first on AdExchanger.
More Stories
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts
Inghams teams up with Together for groundbreaking media strategy