Goodbye, cookies. Hello, agency first-party IDs. Agency holdco Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to create a single customer view for marketers. By connecting their tech and their partners’ tech with centralized creative, media and customer experience data across their ecosystems, marketers […]
The post Dentsu’s Merkury Charts A Post-Cookie Future appeared first on AdExchanger.
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