The Sweetshop unveils new website, produced in collaboration with Gladeye

AUCKLAND, Wednesday: AU/NZ filmmaker The Sweetshop has launched its new website, designed in collaboration with Gladeye, the NZ-based digital experience agency who recently added another prestigious purple pin to its collection at the Best Awards this year – making it three in total.

Auckland-based head of global brand Karlie Fisher said: “This new website represents the culmination of an eight-month journey to rebrand and refresh for the global production company.

“We wanted to bring back great design, effortless navigation and have the site reflect an immersive editorial style.”

“I think on my second week at The Sweetshop, Mel & I sat down and decided, the websites gotta go, it’s just not reflective of the great brand within, it’s been an immense project to sink our teeth into, really diving into what makes The Sweetshop tick.”

Sweetshop global co-ceo Melanie Bridge (also based in Auckland) said: “It’s always a challenge to fold your entire brand into a website. We wanted to bring back great design, effortless navigation and have the site reflect an immersive editorial style.

“We knew that Gladeye would be a great creative partner to bring this vision to life.”

At the heart of The Sweetshop’s new website lies an exclusive peek into the creative genius of their directors.

• Visit the new website: thesweetshop.tv