Nielsen is revisiting its measurement and currency road map. On Thursday, Nielsen told its clients it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of next year as planned. The company had previously said in 2020 that it would retire the metrics, which provide ratings based on […]
The post Nielsen Won’t Sunset C3 And C7 Ratings Next Year appeared first on AdExchanger.
More Stories
Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10
Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It
Home sweet home with off-peak energy