May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Lets Shoppers Try On Hair Color, Foundation in AR

To help shoppers find the perfect products for them, Google has expanded its AR beauty toolset to allow consumers to try on hair colors and foundations in augmented reality directly from Search. With this update, shoppers can virtually try on different do-it-yourself hair color shades from L’Oreal, with support for additional brands, including Splat and…
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