AUCKLAND, Today: Last night the Commercial Communication Council recognised and celebrated the nation’s most effective marketing campaigns at the 2023 Aotearoa Effie Awards (held in association with TVNZ).
The winners’ list features Colenso BBDO, Special, Motion Sickness, DDB, and The Monkeys. Scroll down for the link.
The Effie programme, renowned globally as a measure of marketing effectiveness, has been running in New Zealand for over two decades with this year’s awards ceremony taking place at Auckland Town Hall.
“We all know how hard it is to write an Effie, let alone win. And yet every year the bar keeps getting raised.”
This year’s convenor of judges, Lisa Divett, said: “The quality of entries this year was outstanding.
“It was wonderful to see so many strategic challenges solved so elegantly across such diverse categories.
“We all know how hard it is to write an Effie, let alone win and yet every year the bar keeps getting raised. Congratulations to all you incredibly clever and creative people.”
The 2023 Aotearoa Effie Awards were assisted by the support of sponsors; Cartology, Google, Meta, Nielsen, New Zealand Story, NZME, oOh!media, Stuff, TRB, and UnLtd.
- The winners: commscouncil.nz/effie
- Coming here soon: Photos from last night
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