Stuff delivers news via vertical videos

Stuff has introduced Stuff Shorts stories, which will be presented in a vertical video format and will feature daily on New Zealand’s largest digital news platform, starting today.

Stuff Shorts includes breaking and live news, explainers, audio, Stuff quizzes and polls, as well as travel, home and food inspiration. 

It’s a new way for Stuff’s exceptional journalists and talent to deliver news, information and entertainment as it happens, bringing audiences closer to news in action.

Stuff is the only news platform in New Zealand delivering this new technology, with this format championed by many social platforms. The global trends show that vertical content drives deeper audience engagement and improves video completion rates. 

Global research shows four out of five (82.5 percent) mobile phone users use their phones in portrait orientation, and that two-thirds (65 percent) of devices remain in that vertical orientation during an ad presentation. 

Matt Headland, Managing Director of Brand Connections, says brands can elevate their digital advertising within Stuff Shorts formats.

“It’s a win-win for both audiences and customers alike,” he says. OMD leapt at the chance to be our vertical content launch partner, helping us to showcase this new technology to our audience and their clients.”

Stuff Shorts is available now on desktop and mobile web, and will be available via the app in the New Year. 

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