The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites, fewer supply-side platforms and fewer resellers. Nonetheless, bid duplication–where buyers and their ad-tech partners must sift through multiple bid requests for the same publisher ad slot–persists. The practice was again foisted into the spotlight earlier…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup