Yet Another Programmatic Problem, Bid Duplication, Gets Fresh Attention

The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites, fewer supply-side platforms and fewer resellers. Nonetheless, bid duplication–where buyers and their ad-tech partners must sift through multiple bid requests for the same publisher ad slot–persists. The practice was again foisted into the spotlight earlier…
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