Google And Apple Lay Their Attribution Plans; The Holdco Holdup

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the control that Apple and Google exert over the mobile ecosystem, they usually focus on onerous app store fees. Which, okay, fair enough. But “there’s a looming, more subtle, and much more esoteric form of control […]

The post Google And Apple Lay Their Attribution Plans; The Holdco Holdup appeared first on AdExchanger.

AdExchanger