November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Tech Companies Are Getting Graded On Log-File Transparency

Will log-file data ever not be a mess? Doubt it. But the TAG TrustNet program, which was launched two years ago by Trustworthy Accountability Group to focus on advertisers’ supply-chain transparency, is having a go at it. Advertisers want log-level data because it allows them to sniff out inefficiency or fraud in the supply chain. […]

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