May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exploring The Minds – And Ad Spending Habits – Of Local Advertisers

Most local advertisers (73%) consider social media marketing to be a “necessary evil.” That’s up from 60% in 2020, according to a poll conducted over the summer by Borrell Associates, a research firm that tracks local ad spending in markets across the country. During the same time, the number of local advertisers who believe social […]

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