The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been around. The ability to measure attention, however, is relatively new – especially for brands looking to understand the impact of their campaigns. Promising to enable access to more accurate information about consumer behavior without the […]
The post Attention Metrics Work, But There’s A Long Road To Standardization appeared first on AdExchanger.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce