November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Attention Metrics Work, But There’s A Long Road To Standardization

The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been around. The ability to measure attention, however, is relatively new – especially for brands looking to understand the impact of their campaigns.  Promising to enable access to more accurate information about consumer behavior without the […]

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