December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal

In the biggest broadcast deal ever for any women’s sports league, the National Women’s Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and Scripps Sports. The partners will combine to nationally broadcast 118 matches across partner platforms beginning in 2024–a massive increase from the 30 that will…
Adweek Feed