November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

PubMatic Is Building For The Day Advertising Demand Takes Off Again

PubMatic’s latest earnings point to lingering softness in the ad market. But the company is betting on a bright future for CTV, retail media and supply-path optimization (SPO). On Wednesday, the SSP reported a 1% YOY decline in revenue for a total of $ 63.7 million. That was good enough to beat investor expectations. Though the […]

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