Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results

Advertisers are investing more in TikTok Shop two months after the products launched widely in the U.S., despite mostly lackluster results. TikTok Shop launched officially in the U.S. Sept. 12 after months of testing. The tool lets millions of daily active users buy products directly from the app without having to go to a brand’s…
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