To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy’s worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a “Look of Raw Love” campaign that targeted pet parents with mobile AR ads. The campaign programmatically targeted pet parents across pet-related websites and forums, encouraging them…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Google Tops Q1 Estimates with $90B in Revenue Amid Antitrust Turmoil
The Tobacco-Free Future of Phillip Morris With Marian Salzman
WBD Introduces Out-of-Home Member Plan as It Begins Max Password Crackdown