May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Interactive Ad Format Helped Stella & Chewy’s Reach Pet Parents

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy’s worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a “Look of Raw Love” campaign that targeted pet parents with mobile AR ads. The campaign programmatically targeted pet parents across pet-related websites and forums, encouraging them…
Adweek Feed