November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Brands Need to Know About Creator Marketing in 2024

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University’s Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $ 21 billion. Brands and retailers are…
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