November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Instacart Teams Up With Peacock for First Streaming Partnership

Instacart is adding streaming to the menu. The grocery technology company partnered with NBCUniversal’s streaming service Peacock for its first streaming partnership, giving all its Instacart+ customers Peacock Premium for free. As part of the new deal, the companies will debut a custom spot that highlights holiday scenes from across Peacock properties like The Office,…
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