November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This AR Experience Lets You Explore a Korean Royal Court Ceremony From the 1800s

To increase public interest in South Korea’s cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and woomihope.org to recreate a royal ceremony from 1887 in augmented reality. Visitors to Gyeongbokgung Palace in Seoul will be able to experience the Joseon Dynasty’s royal court ceremony originally…
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