December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Charting the New Frontier of Consumer Insights: Emography

At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in order to do that, the discipline relies on research, insights and analytics that inform our understanding of consumers. Reaching a higher level of precision in go-to-market…
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