Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy's...
Month: November 2023
AUCKLAND, Today: Warner Bros. Discovery has this morning unveiled the new ThreeNow, offering audiences an enhanced viewing experience, live-viewing of...
With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge...
Today Warner Bros. Discovery has launched the new ThreeNow, offering audiences an improved viewing experience, live-viewing of new streaming channels...
From wildfires raging in Canada to devastating flooding in large portions of the Northeast, the severity of natural disasters isn't...
Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when...
To support its "Grand Encounter" campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of...
As audiences flock to TikTok, Instagram Reels and YouTube Shorts, businesses are struggling to keep up with the demand for...
Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including...
It’s not that brands don’t care about supporting the news and good journalism. But an overdependence on keyword blocklists has...