May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Grand Marnier Enhances Real-World Events With Augmented Reality

To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation. After debuting in New York Nov. 15-17, the “Grand Encounter by Grand Marnier” experience will travel to Houston for events from Nov. 29-Dec. 1. The…
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