Advertisers’ X Exit Has Been a Trickle Rather Than an Exodus

Advertisers’ fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus–when Elon Musk assumed control of X in late October 2022–never fully represented all brands. Like other platform boycotts, there’s a gap between what brands say and the channels they choose to run ads on. Market…
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