Going cookieless? Not a problem, right? Dear advertiser, are you collecting first-party data and upgrading your contextual strategy? Do you...
Month: November 2023
To increase public interest in South Korea's cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of...
Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping...
When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women's workwear collection...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST Free ad-supported TV (FAST) is more...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and...
Across the globe, more and more privacy laws are being introduced on state, national and international levels. Many of these...
Independent digital publisher network Scroll Media has bolstered its team with the hire of two new experienced media professionals. Laura...
Sin City might be where large-scale advertising is catching a glimpse of its future, creating spectacle and generating awe to...
Happy birthday, ChatGPT! At one year old, a human baby might be able to say a few words, point and...