May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dance With Hello Kitty in AR to Celebrate the Character’s 50th Birthday

To mark Hello Kitty’s 50th birthday, Japanese entertainment company Sanrio worked with creative studio Whatever Co. to launch a campaign encouraging fans to dance with the friendly feline through augmented reality. As part of this campaign, a Hello Kitty AR app is now available to download for free on iOS and Android devices. It allows…
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