To mark Hello Kitty’s 50th birthday, Japanese entertainment company Sanrio worked with creative studio Whatever Co. to launch a campaign encouraging fans to dance with the friendly feline through augmented reality. As part of this campaign, a Hello Kitty AR app is now available to download for free on iOS and Android devices. It allows…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales