Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the dust. Overall, global advertising revenue grew 5.8% to $ 889 billion (excluding political advertising) in 2023, according to GroupM’s global year-end industry growth forecast. These numbers are roughly in line with 5.9% growth projection from GroupM’s […]
The post In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear appeared first on AdExchanger.
More Stories
LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions
Around the World: Trump, Google and break-ups
Stagwell’s Mark Penn Bets Big on AI and Politics