November 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear

Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the dust. Overall, global advertising revenue grew 5.8% to $ 889 billion (excluding political advertising) in 2023, according to GroupM’s global year-end industry growth forecast. These numbers are roughly in line with 5.9% growth projection from GroupM’s […]

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