November 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Lego’s Fortnite Collaboration Is a Masterclass in Fan Engagement

As 2023 comes to an end, Lego and Epic Games have finally unveiled what their kid-friendly metaverse will look like. A full 18 months in the making, the branded Lego edition of Fortnite is being described as a multiplayer “survival crafting game.” It will be released on Dec. 7, intended as a fun, and safe,…
Adweek Feed