December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: Why Christmas Is the UK’s Super Bowl Ad Moment

It’s deemed the Super Bowl of advertising in the U.K., but it involves a lot fewer athletes and a lot more elves. On this episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek’s Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer…
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