How Soda Brand Poppi Is Quenching Its Thirst For Closed-Loop Attribution

CPG brands buy digital media to make their in-store sales pop. But attempts to measure the impact of digital ad dollars on physical sales often fall flat. Blame it on retail data silos, said Graham Goeppert, VP of digital commerce and media at probiotic soda brand Poppi. Real-time inventory information typically sits separately from sales […]

The post How Soda Brand Poppi Is Quenching Its Thirst For Closed-Loop Attribution appeared first on AdExchanger.

AdExchanger