November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Programmatic Fog

Marketers are wasting 25% of their ad spend on made-for-advertising websites and inefficiencies. And the ANA thinks consolidation and education are the solutions. Plus: 2024 ad spend will grow, but at a slower rate. And streamers will grapple with CTV’s rising ad spend and linear TV’s accelerating decline.

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