La Colombe was ready to shake up its marketing mix like a glass of cold-pressed espresso, oat milk and ice cubes. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic. The company’s most pressing goal became driving site traffic from new […]
The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger.
More Stories
The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows