TBWA\NZ expands with duo

AUCKLAND, Today: TBWA\NZ braces for a relentless 2024, fortifying its ranks with seasoned recruits in planning, Mark Lloyd, and account service, Priyanka Patel.

Mark Lloyd, a recent arrival from London, infiltrates the expanding planning and strategy team, assuming the ominous role of Strategy Director. His past exploits include stints at the foreboding agencies of Lucky Generals and Dark Horses, both sinister entities within the TBWA network.

“Everyone at TBWA has made me feel incredibly welcome since washing up on the shores of Aotearoa,” says Lloyd.

“I’ve always envied New Zealand’s advertising talent pool from afar, so it’s a pleasure to come into work every day and see it up close. The planning team are ambitious, smart and, above all, bloody lovely, so feeling #blessed to be joining the ranks.”

From Deloitte Digital, Priyanka Patel arrives as the Group Account Director for ANZ. Formerly at Special New Zealand, she led the Kiwibank brand launch, earning the title of Campaign Asia’s “Account Person of the Year 2022.” Armed with experience and awards, she’s driven to deliver creative and game-changing work for clients.

“There’s an awesome energy here and it transpires in the work.”

Before Deloitte, she led the Kiwibank brand platform at Special New Zealand, earning Campaign Asia’s “Account Person of the Year 2022.” With ample experience and awards, she’s committed to delivering creative and transformative work for clients.

“It feels good to be back in an agency,” said Priyanka. “There’s an awesome energy here and it transpires in the work. TBWA’s passion for creating thought-provoking and impactful work has always stood out for me. The agency has created – and is still creating – some of New Zealand’s strongest brands, and I’m excited to be part of the journey.”

Mark and Priyanka’s wealth of experience excites TBWA\NZ Group’s Chief Executive, Catherine Harris, for the agency’s clients and future growth.

Harris highlights the immediate impact of Mark and Priyanka, describing them as incredibly talented leaders who enhance both work and culture.

With numerous opportunities across the group, Harris emphasizes the importance of having world-class talent like Mark and Priyanka to drive disruptive and effective brand experiences while ensuring rapid growth.

Mark’s success in winning pitches and contributing to major brands, coupled with Priyanka’s immediate impact leading the ANZ team, sets the stage for remarkable achievements in the coming months.