Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of changing audience viewing habits. Rather, it is a consequence of advertisers feeling like they have more control over campaign targeting and measurement in […]
The post CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential appeared first on AdExchanger.
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