December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Match Media Group partners with Mi9 in New Zealand

AUCKLAND, Today: In Auckland, Mi9 announces an exclusive sales partnership with Match Media Group, representing brands like Tinder. Match Group, a pioneer in online dating, operates globally with iconic brands.

Rhys Heron, Managing Director at Mi9, expresses excitement about the partnership. Mi9, part of Nine, aims to connect Match Group with like-minded brands in New Zealand.

Heron anticipates connecting Kiwi brands with Match Group’s engaged users through unique in-app experiences as the new year and Valentine’s Day approach.


About Mi9
Mi9 represents the New Zealand digital audience of premium international publishers, including Match Media Group, Microsoft, National Rugby League (NRL) and Pedestrian Group. Mi9 has operated in digital advertising for more than 16 years, since February 2007, and is part of publicly-listed Nine (ASX: NEC), one of Australia’s largest media groups by market value. Mi9 represents New Zealand’s third-largest digital audience of 2.6 million unique visitors and uses data from Microsoft accounts to provide advertisers targeted and high return on investment campaigns in a high-quality, brand-safe environment. Learn more about us at mi9.co.nz or connect with us on LinkedIn.

About Match Group
Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider of digital technologies designed to help people make meaningful connections. Our global portfolio of brands includes Tinder®, Hinge®, Match®, Meetic®, OkCupid®, Pairs™, PlentyOfFish®, Azar®, Hakuna™, and more, each built to increase our users’ likelihood of connecting with others. Through our trusted brands, we provide tailored services to meet the varying preferences of our users. Our services are available in over 40 languages to our users all over the world.


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