Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to marketers using TV as a way to reach as many people as possible.
The post Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen appeared first on AdExchanger.
More Stories
Sinclair SVP of Station Operations to Retire in June
Netflix Sets Up Killer You Marketing Activation With Penn Badgley
5 Ways Brands Can Weather a Tariff Storm as Consumer Spending Shifts Toward Value