November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen

Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to marketers using TV as a way to reach as many people as possible.

The post Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen appeared first on AdExchanger.

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