November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here’s What’s Missing From Netflix’s Data Dump, According to Ad Experts

Is Netflix’s data dump leaving advertisers in the dumps? What’s happening: Recently, Netflix released its first-ever What We Watched engagement report, a comprehensive look at hours viewed of Netflix titles. The report will happen twice a year, with the initial entry covering a six-month period from January to June 2023, representing 99% of viewing on…
Adweek Feed